Examples for Information Requirements

General Information for Companies

Are you aware of your suppliers' solvency and turnover?
Do you know your business partners' ownership and shares?
Are you informed about current media representation of your company and your competitors?

Minimize your risk by being regularly informed about your business partners and suppliers. By reacting quickly to media reports you can gain the competitive edge. Ongoing information about your company and your competitors gives you survey of the position of your own company.

Information for Procurement Marketing

Are you looking for alternatives to existing suppliers?
Are you receiving regular information on new suppliers or changes in your existing suppliers' companies?
Are you aware of topical trends relating to your business?

The supervision and control of your suppliers' prices and quality is of great importance to your own competitiveness. Continuous observation of the market enables you to recognize new suppliers and keep yourself informed about existing suppliers. Working with new suppliers often brings advantages such as introductory prices and special conditions. Being aware of current product trends allows you to plan your product range accordingly and therefore secure a competitive edge.

Information for Production

As a producer, do you know the problem of capacity bottlenecks?
Are you looking for ways to maximize your capacity?
Are you considering to source out (part of) your production and consequently looking for new business contacts?

Direct and influence your maximum productivity through continuous information on manufacture offers and demands. If partial or complete sourcing out of your production line could promote your company, then you should look into establishing new business contacts - also in respect of so-called low-wage countries.

Information for Marketing and Sales

Are you informed about your competitors' advertising? Do you know, at what prices your competitors' products are being offered?
Do you keep yourself continually informed about market trends and changes?

The observation of your competitors and market research play a central role in marketing and distribution. If a company is up-to-date with the current publicity of its competitors, it can respond datedly and pre-empt a potential decline in sales, which competitive publicity might cause. As long as a company is aware of the market and any fluctuations, it can secure its position and quickly respond to any changes.

Information for the Expansion Department

Are you planning to expand?
Do you need information relating to a specific type of business or market?
Are you looking for a business partner / cooperation partner?

Should you intend to expand nationwide or internationally, exact information of your target markets is of great significance. Right from the start you need a clear picture of the existing market conditions, and whether for instance an up-turn in the market or an economic stagnation is being predicted. Your company should be fully informed about the consumers' attitudes and the existing competition. The political and economic position of your target country must play a role in decision-making, and it is worth considering the co-operation with business partners who have long-standing, proven experience in the target market.